Digital Marketing

This campaign was my final individual project for my Spring '24 course, Arts & Cultural Marketing. I represented an agency and pitched my campaign to my hypothetical client, The Frick Collection in New York City. I developed my campaign around the museum's renovation, and used the opportunity to design a brand-new website to make it more visually appealing and user-friendly.


As the director, I delivered a SWOT analysis, customer profile, budget and timeline, and mockup website pages created in Adobe InDesign. I leveraged my communication design knowledge to design layouts and detailed pages that promote new facilities, guest experiences and potential membership opportunities.

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See the whole pitch here.

See designed website pages below:

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See the whole interactive pdf here.

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Narrative Booklet